Nature’s Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas Racing

Press Release from SHR News Archive…to see presser click player at the bottom of article


Nature’s Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas Racing

Fast-Growing Snacks and Food Brand Becomes Primary Sponsor of Patrick in 2016
Aug. 18, 2015

KANNAPOLIS, N.C. – Nature’s Bakery, a rapidly-growing snacks and food brand headquartered in Reno, Nevada, has joined Stewart-Haas Racing (SHR) to become the primary sponsor of driver Danica Patrick and the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season.

The multiyear sponsorship agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, adorn Patrick’s No. 10 Chevrolet SS for 28 races a year.

Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave’s father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature’s Bakery.

“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”

“It’s an honor to represent Nature’s Bakery and also a great deal of responsibility,” Patrick said. “They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport and I’m looking to continue my professional journey with a brand as determined as I am.”

Patrick is motorsports’ most recognizable athlete and the most marketable personality in NASCAR according to Repucom’s 2015 Davie Brown Index. Her success on the racetrack, which includes an IndyCar Series victory and a Daytona 500 pole, transcends her into the mainstream, proven by a 2014 Harris Poll which named Patrick the second-most recognized female athlete in the United States, behind only tennis star Serena Williams.

“All you need to say is ‘Danica’ and people know exactly who you’re talking about,” Dave Marson added. “She has immersed herself and succeeded in a very intense sport and been recognized for her efforts. By offering convenient, easy-to-find and affordable products that people can feel better about eating, we’ve carved a niche for Nature’s Bakery in the fast-growing, packaged snack-food industry. With our partnership with Danica and Stewart-Haas Racing, we’re able to take that niche mainstream.”

“Danica has proven she belongs in the NASCAR Sprint Cup Series and we’re very happy to have her a part of our team for years to come,” said Tony Stewart, co-owner of Stewart-Haas Racing with Gene Haas, founder of Haas Automation, the largest CNC machine tool builder in North America. “Nature’s Bakery is a natural fit with Danica. She has played an important role in the growth of all the businesses associated with her and our growth as a race team. Our partnership with Nature’s Bakery is all about growing their business. In Danica, we have the best possible person to help Nature’s Bakery achieve its goals.”

About Nature’s Bakery:
Nature’s Bakery, headquartered in Reno, Nevada, is an on-the-go snacks and food brand that was founded in 2010 by father and son, Dave and Sam Marson. Believing in quality and the use of thoughtful ingredients, the two set out on one simple mission – to create delicious, convenient snack and food products people can enjoy in their everyday lives. Adding to their popular line of stone-ground, whole-wheat fig bars, Nature’s Bakery now offers gluten-free fig bars. For more information, please visit us on the Web at, on Facebook at, on Twitter @NaturesBakery, on Instagram @NaturesBakery and on Pinterest @NaturesBakery.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Bass Pro Shops/Mobil 1 Chevrolet for Stewart, the No. 10 GoDaddy Chevrolet for Danica Patrick, the No. 4 Budweiser/Jimmy John’s Chevrolet for Kevin Harvick and the No. 41 Haas Automation Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 200,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at, on Facebook at, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.


Could this be the one?


I am sure by now you have heard that Danica Patrick sits on the 2013 Pole of the Daytona 500. I wonder how many other Poles she has been on? Alright that’s question for another day.  Yes she Danica Patrick laid down the perfect lap on Sunday…Ok I will stop but for the record this is to easy!

Danica did indeed make history on Saturday. She became the first woman in NASCAR’s history to win the Pole position. Could she become the first woman to take the checkered flag this Sunday in Daytona?

Here are some things to think about:

  • She has the best equipment…no I am not starting again, however she will have that as well.This year at Daytona in practice, testing, and qualifying she proved that she could  make the most out of her Chevy engine.
  • She has a great crew chief Tony Gibson who she connects with, has great chemistry with, and this is very important especially when you’re a Rookie.
  • She doesn’t want to be treated any different than her male counter parts in NASCAR
  • Tony Stewart is just that good! He has proven that he has always been ahead of his time and he sees something in Danica that others do not.
  • Ever hear the term “Lady Luck” well she has it and maybe Jesus will take her wheel on Sunday.

So if there ever was a winning combination this is it……However it is Daytona and anything can and does happen. It’s one thing for a car to perform at its maximum potential for two laps (five miles) at Daytona. It’s a whole new challenge for a car to hold up over a 500 mile race. Patience is a virtue but not necessarily one of Patrick’s best traits. Four polesitters have won the July Daytona race since 2004, Dale Jarrett was the last driver to win the Daytona 500 from the pole in 2000. While Sunday is not technically Patrick’s coming out party on the 2.5-mile track, she made just two laps last year in her Daytona 500 debut before getting caught in the first “Big One.”

So we will be on the edge of our seat this Sunday waiting for more history to unfold…Love or hate Danica Patrick she has the ability to have high value to sponsors, and it looks as if she will have high value  to Team Owner Stewart-Haas.

Ok fist bump me and go back to work!

Rumor Has It or What You Talkin’ Bout Willis?

Written by

Cliff Tanner
Owner & Host
Radio Speed Talk
Cliff Dawg Media

Rumor Has It or What You Talkin’ Bout Willis?

On the first day God created the heavens and the earth. Thousands of years later He would create rumors in NASCAR.

Yes they are called reports from person close to negotiations of both camps involved but underlying saying is RUMOR HAS IT. Now don’t get me wrong I do believe some of them.

Interesting thing is two things come into play here. Ok, there is more but we will get to that later. One the rumor comes on the second to last rase in the Chase. Second the rumor comes for the year 2014. Crazy?. Hell no not in NASCAR!

Reports say that Kevin Harvick has signed with Stewart-Haas for the 2014 season. Now it doesn’t surprise me in the least bit. It is obvious that Harvick who in my mind has overcome the most pressure that any driver in recent history is no longer happy at Childress Racing. Kevin took over the car that arguably driven by one the best drivers in history Dale Earnhardt Sr. And he won a race with it in his third try.
Now we all know that the Dillon boys (Austin and Ty) are the future of Childress. With all of that “the Closer’ has struggled in his equipment the last couple of years. Yet he still seems to make The Chase but after that is not a factor. Like all good drivers sometimes you just need to make a change to change you destiny. In my mind this is the greatest move for not only Harvick but Stewart-Haas.

If this in fact true several things come into play. We could spend all day with all the speculation. I ask now if this isn’t going to be the new trend in NASCAR. Heck I guess that could go for any racing league. Making a decision about one’s future with teams is not a bad idea for the driver.

Now what does this do to Stewart-Haas? Do they field a fourth team? No chance in Hell. Does Tony Stewart retire and just become an owner? Double Hell no! LOL That just cracks me thinking about that.

In the 2013 season Stewart-Haas has Ryan Newman and Danica Patrick under contract full time. No we can’t cunt Tony he owns the team. First there was speculation that Newman might not even had been signed for next season. He will be back for 2013. So who does Harvick replace?

Newman will be in the 39 car in 2013. Let’s take a look at his success at Stewart-Haas. He has made The Chase in 2013 and not been a factor. Yes I know neither has Tony. Now keep in mind there were some changes mad a this organization. Hell tony fired his crew chief last year in the middle of then he won the Championship with him. Anytime there is changes there comes adversity. Newman has won some races but in my mind hasn’t produced enough to keep his ride here. However you need to hang on to that thought. You will see why in a few seconds.

Now yes I know we are going there Danica Patrick. Now she has ran a handful of races for Stewart-Haas this year. She also is running NNS at JR Motorsports. Now if you paid attention to what happened in Phoenix yesterday that would be enough said. She did finish 10th but now without an outbreak of whining from many.

Now we all know that Patrick is a cash cow and in racing that is 90% percent of the battle. Then the who is Danica;s sponsor announced that she would be fading out somewhat. They have decided they now need to focus more on the professional side of the mix. Does this mean Patrick has outlived her time at GoDaddy? They actually survived the IRL void left by Patrick. James Hinchcliffe has done a wonderful job being a spokesman for GoDaddy.

We can’t forget this season for Danica in the NNS. She has crashed several times this year, Hel she crashed herself trying to crash someone else. You have to earn respect in this racing league. Unlike the IRL fans NASCAR fans are much different. In the IRL fans loved her because she was a fan favorite. Now because she is a woman she earned a lot of fans. Now slow down fans I am not a male Chauvinist pig here. She has brought a lot of females fan to the sport both in IRL and NASCAR.

Now NASCAR fans may love you at first but it is short lived if you don’t produce. You have to be a Earnhardt to get that kind of respect. You have to win at least one and run consistently.

Take that over to the racing side or better known as the Brotherhood of NASCAR drivers and you have to earn the respect of them Do you really think they are going to just sit around and open the door for a woman. I think not. To make it in NASCAR you have to beat and bang with the best of them. Really I believe Danica thought it would be easier. Now with that being said I believe that Tony can make her a better driver but how quick is the question.

Not to mention the fact that I believe in my own personal opinion she is moving way too fast. She is not ready to drive full time in Sprint Cup. I think if she had one more year in NNS she could become a good driver. It is rare for a driver to come from IRL to NASCAR. You have Tony Stewart first and foremost. A.J. Foyt proved he could win in both. Look at Sam Hornish Jr. who had much more success in IRL than Danica. He was another driver who came up too soon. Look what he is doing in NNS now. I believe in a year or two he could become an elite driver in NASCAR.

But as I said before it is all about money. What happens if GoDaddy takes away Patrick’s sponsorship and big time money? What will she do now? Well as you all know there will be plenty of takers to capitalize on Danicamania. But she still has to produce. If she don’t win she may not be at Stewart-Haas in 2014.

So again I ask you the fans who will Harvick replace? Tell me your thoughts. Or can we see two new drivers in the Stewart-Haas stable? Or do we see a two car team? Rumor has it no one knows.

I’m outta here!

Chris Economaki dead at the age of 91


If your race fan here in Indy or anywhere in the world you remember the voice of Chris Economaki.

Chris Economaki, known as the “Dean of American Motorsports,” died early Friday morning. He was 91.

Here are some thoughts around the racing community.

“The passing of Chris Economaki is a tough loss for me on both a personal and professional level, having known Chris throughout my life,” said Brian France, NASCAR chairman and CEO. “Many people consider Chris the greatest motorsports journalist of all time. He was, indeed, ‘the Dean.’ Chris was a fixture for years at NASCAR events, and played a huge role in growing NASCAR’s popularity. I’ll miss seeing him and of course, I’ll miss hearing that voice. Our thoughts and prayers are with his daughters Corinne and Tina and the rest of Chris’ family.”

Others offered their thoughts on Economaki’s legacy and contributions to motorsports journalism.

Jeff Gordon: “Speed Sport News is something that I read religiously. Chris did a lot for that newspaper and for motorsports, and he was passionate about all of it. The last time I saw him was earlier this year, and still that is all he thought about was racing. And he cared so much about what was happening in this sport and wanted to make a difference and wanted to get those stories out there. It’s just not very often that you come across somebody that puts their heart and soul and entire life mission into that.”

Matt Kenseth: “You would hear him when NASCAR racing first started being on TV, or at least being on TV in Wisconsin before I could see it in person, and you couldn’t help but notice Chris. He was one of the first and probably the most recognizable and famous voices there was with motorsports, and I’m sad to hear about his passing.”

Danica Patrick: “I just know how instrumental he’s been in certain things and how long he’s been around. It’s sad. It’s sad that any time someone who has been around forever and is a legend dies.”

Grant Lynch, Talladega Superspeedway chairman: ” “Our hearts are heavy at the loss of Chris Economaki. Chris was a legend of motorsports media and will truly be missed. He touched so many lives during his time in our sport, not just those he that interviewed, but the thousands of readers and viewers who enjoyed his stories. Our thoughts and prayers are with his family during this time.”

Mike Joy, NASCAR on Fox and Speed play-by-play announcer: “Chris Economaki became the prototype for all radio and television journalists in his sport. His depth of knowledge and skilled questioning made network execs understand that auto racing needed specialists to properly cover the sport. Chris opened the door for a whole generation of voices you hear today, and we are all indebted to him.”

Dr. Dick Berggren, veteran motor sports journalist and Speed reporter: “Chris was the most premier auto racing journalist who ever was and ever will be. We’ll never again see someone as incredibly diverse and successful at his craft. Chris was every bit as at home with a microphone at a local short track as he was covering the Indianapolis 500 or Daytona 500. Dave Despain and I had a similar conversation with Chris regarding how we could improve our performance. Chris said simply, ‘Ask a good question.’ How appropriate today when some journalists make a statement to the driver or athlete and expect him or her to agree, but they don’t ask a question.”

Ralph Sheheen, voice of AMA on Speed and co-owner, publisher of National Speed Sport News: “Chris Economaki was the Dean of American Motorsports Journalism. With his typewriter and unmatched enthusiasm he made National Speed Sport News the most-read racing publication and his Editor’s Notebook an absolute must-read. With his voice he made racing exciting and helped to elevate it in the mainstream sports world through television and radio. Everyone in the racing community, whether they are members of the media, racers or fans, owes Chris a debt of gratitude for his passion and dedication to racing.”

Steve Byrnes, host of NASCAR Race Hub: “Chris was the standard for motorsports journalism. He essentially invented the business of covering motorsports. I was fortunate enough to cover some races for WTBS with him in the ’80s and learned volumes from him. He always told me to ask a question. ‘Don’t answer the question.’ This day, I still hear his voice in my head, ‘Don’t answer it. Just ask it. Ask the driver how they won. Ask the team how they won.’ That was just one specific lesson I learned. They called him the Dean for a reason. But not only did he work incredibly hard and ask the hard questions, he enjoyed life and could tell a joke to lighten the mood in a flash. He will be greatly missed.”

Adam Alexander, host of Speed Center: “When it comes to motorsports, you simply cannot measure Chris’ contributions. His dedication and tireless work helped promote the sport and its many drivers over the years. His presence on the air and his knowledge of all forms of racing made him one of a kind. No one does it today like Chris did it for so many years.”

Bob Dillner, SPEED reporter: “Chris was someone after whom many of us tried to model ourselves. He always asked the tough question and always took into account what the fans wanted to know, whether they were watching him on TV, listening to him on radio or reading his newspaper. … Chris always gave me great advice and taught me to look for the story inside the story because you may not realize what really is there. He loved all types of racing from the Cup Series to the short tracks. He was a true racer and an inspiration in my career. Chris Economaki was one of the real pioneers of our sport who helped build it to what it is today.”

Edsel B. Ford II, member of the Ford Motor Co.board of directors: “All of us at Ford Motor Company are sorry to hear of Chris Economaki’s passing last night. He was an icon of the sport of auto racing and a familiar, knowledgeable face and voice to millions of race fans around the world. His influence on the growth of auto racing in the United States cannot be underestimated. National Speed Sport News covered everything from the greatest drivers around the globe to the local short trackers who competed for their families and fans around this country. Chris respected and loved them all, and they loved him back.”

Kevin Kennedy, Ford Racing Communications director: “Chris’ passing marks the end of a great era of auto racing and how it was covered in this country. He truly loved the sport, probably more than any journalist I knew, but he also loved the people who made up the sport, and was quick to tell a great story, say a kind word to those new to the sport, and hold court on any subject the sport could dish out. I’ll miss that great voice, and the fabulous stories, the Monday morning calls as he was finishing his weekly column, and, of course, the manual typewriter that every media center kept for him. His influence on the media, and the PR people who work in the sport, will never be matched.”

From  my facebook fans remember…

  • Angela Lee Stepro He will be missed!]
  • Alan Distel I had a chance to speak with him when I was doing some work for the Speed Sort News. Great ambassador for the sport. RIP
  • Ken Marshall I remember when Chris wanted to liven up 3rd day qualifications and chose to do a quick story about the “new fireproof uniforms’..He said that he was going to set a bucket of fuel (then used) at the track on fire with his foot in the bucket. His plan was to show how the “fire suit” and boot would protect the driver in a crash fire situation. What he did not think of at the time was that “this might be hot”. Thus, Chris gave himself a sophisticated “hot foot” on Wide World of Sports, much to the entertainment of many. The 3 Stooges could not have done this better. Gee, what was he thinking? BUT he did not get burned. (I am sure his fellow workers did the burning much later off camera). I think that was 1974. Can someone confirm the year. Thanks !



R.I.P. Christopher “Chris” Constantine Economaki (October 15, 1920 – September 28, 2012)