Nature’s Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas Racing

Press Release from SHR News Archive…to see presser click player at the bottom of article


Nature’s Bakery Begins NASCAR Journey with Danica Patrick and Stewart-Haas Racing

Fast-Growing Snacks and Food Brand Becomes Primary Sponsor of Patrick in 2016
Aug. 18, 2015

KANNAPOLIS, N.C. – Nature’s Bakery, a rapidly-growing snacks and food brand headquartered in Reno, Nevada, has joined Stewart-Haas Racing (SHR) to become the primary sponsor of driver Danica Patrick and the No. 10 team in the NASCAR Sprint Cup Series beginning with the 2016 season.

The multiyear sponsorship agreement will see Nature’s Bakery and its signature tagline, “Energy for Life’s Great Journeys”, adorn Patrick’s No. 10 Chevrolet SS for 28 races a year.

Nature’s Bakery was founded in 2010 by the father-and-son duo of Dave and Sam Marson with a mission of making delicious, convenient, on-the-go snacks that complement health-conscious living and active, everyday lifestyles. Their lineage in the food industry can be traced back to the 1960s when Dave’s father, Richard Marson, opened a family bakery. Growing up in the bakery, Dave passed his passion and skills along to his son, Sam, whereupon the two combined their knowledge and entrepreneurial spirit to form Nature’s Bakery.

“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”

“It’s an honor to represent Nature’s Bakery and also a great deal of responsibility,” Patrick said. “They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport and I’m looking to continue my professional journey with a brand as determined as I am.”

Patrick is motorsports’ most recognizable athlete and the most marketable personality in NASCAR according to Repucom’s 2015 Davie Brown Index. Her success on the racetrack, which includes an IndyCar Series victory and a Daytona 500 pole, transcends her into the mainstream, proven by a 2014 Harris Poll which named Patrick the second-most recognized female athlete in the United States, behind only tennis star Serena Williams.

“All you need to say is ‘Danica’ and people know exactly who you’re talking about,” Dave Marson added. “She has immersed herself and succeeded in a very intense sport and been recognized for her efforts. By offering convenient, easy-to-find and affordable products that people can feel better about eating, we’ve carved a niche for Nature’s Bakery in the fast-growing, packaged snack-food industry. With our partnership with Danica and Stewart-Haas Racing, we’re able to take that niche mainstream.”

“Danica has proven she belongs in the NASCAR Sprint Cup Series and we’re very happy to have her a part of our team for years to come,” said Tony Stewart, co-owner of Stewart-Haas Racing with Gene Haas, founder of Haas Automation, the largest CNC machine tool builder in North America. “Nature’s Bakery is a natural fit with Danica. She has played an important role in the growth of all the businesses associated with her and our growth as a race team. Our partnership with Nature’s Bakery is all about growing their business. In Danica, we have the best possible person to help Nature’s Bakery achieve its goals.”

About Nature’s Bakery:
Nature’s Bakery, headquartered in Reno, Nevada, is an on-the-go snacks and food brand that was founded in 2010 by father and son, Dave and Sam Marson. Believing in quality and the use of thoughtful ingredients, the two set out on one simple mission – to create delicious, convenient snack and food products people can enjoy in their everyday lives. Adding to their popular line of stone-ground, whole-wheat fig bars, Nature’s Bakery now offers gluten-free fig bars. For more information, please visit us on the Web at, on Facebook at, on Twitter @NaturesBakery, on Instagram @NaturesBakery and on Pinterest @NaturesBakery.

About Stewart-Haas Racing:

Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Bass Pro Shops/Mobil 1 Chevrolet for Stewart, the No. 10 GoDaddy Chevrolet for Danica Patrick, the No. 4 Budweiser/Jimmy John’s Chevrolet for Kevin Harvick and the No. 41 Haas Automation Chevrolet for Kurt Busch. Based in Kannapolis, North Carolina, Stewart-Haas Racing operates out of a 200,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at, on Facebook at, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.


Could this be the one?


I am sure by now you have heard that Danica Patrick sits on the 2013 Pole of the Daytona 500. I wonder how many other Poles she has been on? Alright that’s question for another day.  Yes she Danica Patrick laid down the perfect lap on Sunday…Ok I will stop but for the record this is to easy!

Danica did indeed make history on Saturday. She became the first woman in NASCAR’s history to win the Pole position. Could she become the first woman to take the checkered flag this Sunday in Daytona?

Here are some things to think about:

  • She has the best equipment…no I am not starting again, however she will have that as well.This year at Daytona in practice, testing, and qualifying she proved that she could  make the most out of her Chevy engine.
  • She has a great crew chief Tony Gibson who she connects with, has great chemistry with, and this is very important especially when you’re a Rookie.
  • She doesn’t want to be treated any different than her male counter parts in NASCAR
  • Tony Stewart is just that good! He has proven that he has always been ahead of his time and he sees something in Danica that others do not.
  • Ever hear the term “Lady Luck” well she has it and maybe Jesus will take her wheel on Sunday.

So if there ever was a winning combination this is it……However it is Daytona and anything can and does happen. It’s one thing for a car to perform at its maximum potential for two laps (five miles) at Daytona. It’s a whole new challenge for a car to hold up over a 500 mile race. Patience is a virtue but not necessarily one of Patrick’s best traits. Four polesitters have won the July Daytona race since 2004, Dale Jarrett was the last driver to win the Daytona 500 from the pole in 2000. While Sunday is not technically Patrick’s coming out party on the 2.5-mile track, she made just two laps last year in her Daytona 500 debut before getting caught in the first “Big One.”

So we will be on the edge of our seat this Sunday waiting for more history to unfold…Love or hate Danica Patrick she has the ability to have high value to sponsors, and it looks as if she will have high value  to Team Owner Stewart-Haas.

Ok fist bump me and go back to work!

Rumor Has It or What You Talkin’ Bout Willis?

Written by

Cliff Tanner
Owner & Host
Radio Speed Talk
Cliff Dawg Media

Rumor Has It or What You Talkin’ Bout Willis?

On the first day God created the heavens and the earth. Thousands of years later He would create rumors in NASCAR.

Yes they are called reports from person close to negotiations of both camps involved but underlying saying is RUMOR HAS IT. Now don’t get me wrong I do believe some of them.

Interesting thing is two things come into play here. Ok, there is more but we will get to that later. One the rumor comes on the second to last rase in the Chase. Second the rumor comes for the year 2014. Crazy?. Hell no not in NASCAR!

Reports say that Kevin Harvick has signed with Stewart-Haas for the 2014 season. Now it doesn’t surprise me in the least bit. It is obvious that Harvick who in my mind has overcome the most pressure that any driver in recent history is no longer happy at Childress Racing. Kevin took over the car that arguably driven by one the best drivers in history Dale Earnhardt Sr. And he won a race with it in his third try.
Now we all know that the Dillon boys (Austin and Ty) are the future of Childress. With all of that “the Closer’ has struggled in his equipment the last couple of years. Yet he still seems to make The Chase but after that is not a factor. Like all good drivers sometimes you just need to make a change to change you destiny. In my mind this is the greatest move for not only Harvick but Stewart-Haas.

If this in fact true several things come into play. We could spend all day with all the speculation. I ask now if this isn’t going to be the new trend in NASCAR. Heck I guess that could go for any racing league. Making a decision about one’s future with teams is not a bad idea for the driver.

Now what does this do to Stewart-Haas? Do they field a fourth team? No chance in Hell. Does Tony Stewart retire and just become an owner? Double Hell no! LOL That just cracks me thinking about that.

In the 2013 season Stewart-Haas has Ryan Newman and Danica Patrick under contract full time. No we can’t cunt Tony he owns the team. First there was speculation that Newman might not even had been signed for next season. He will be back for 2013. So who does Harvick replace?

Newman will be in the 39 car in 2013. Let’s take a look at his success at Stewart-Haas. He has made The Chase in 2013 and not been a factor. Yes I know neither has Tony. Now keep in mind there were some changes mad a this organization. Hell tony fired his crew chief last year in the middle of then he won the Championship with him. Anytime there is changes there comes adversity. Newman has won some races but in my mind hasn’t produced enough to keep his ride here. However you need to hang on to that thought. You will see why in a few seconds.

Now yes I know we are going there Danica Patrick. Now she has ran a handful of races for Stewart-Haas this year. She also is running NNS at JR Motorsports. Now if you paid attention to what happened in Phoenix yesterday that would be enough said. She did finish 10th but now without an outbreak of whining from many.

Now we all know that Patrick is a cash cow and in racing that is 90% percent of the battle. Then the who is Danica;s sponsor announced that she would be fading out somewhat. They have decided they now need to focus more on the professional side of the mix. Does this mean Patrick has outlived her time at GoDaddy? They actually survived the IRL void left by Patrick. James Hinchcliffe has done a wonderful job being a spokesman for GoDaddy.

We can’t forget this season for Danica in the NNS. She has crashed several times this year, Hel she crashed herself trying to crash someone else. You have to earn respect in this racing league. Unlike the IRL fans NASCAR fans are much different. In the IRL fans loved her because she was a fan favorite. Now because she is a woman she earned a lot of fans. Now slow down fans I am not a male Chauvinist pig here. She has brought a lot of females fan to the sport both in IRL and NASCAR.

Now NASCAR fans may love you at first but it is short lived if you don’t produce. You have to be a Earnhardt to get that kind of respect. You have to win at least one and run consistently.

Take that over to the racing side or better known as the Brotherhood of NASCAR drivers and you have to earn the respect of them Do you really think they are going to just sit around and open the door for a woman. I think not. To make it in NASCAR you have to beat and bang with the best of them. Really I believe Danica thought it would be easier. Now with that being said I believe that Tony can make her a better driver but how quick is the question.

Not to mention the fact that I believe in my own personal opinion she is moving way too fast. She is not ready to drive full time in Sprint Cup. I think if she had one more year in NNS she could become a good driver. It is rare for a driver to come from IRL to NASCAR. You have Tony Stewart first and foremost. A.J. Foyt proved he could win in both. Look at Sam Hornish Jr. who had much more success in IRL than Danica. He was another driver who came up too soon. Look what he is doing in NNS now. I believe in a year or two he could become an elite driver in NASCAR.

But as I said before it is all about money. What happens if GoDaddy takes away Patrick’s sponsorship and big time money? What will she do now? Well as you all know there will be plenty of takers to capitalize on Danicamania. But she still has to produce. If she don’t win she may not be at Stewart-Haas in 2014.

So again I ask you the fans who will Harvick replace? Tell me your thoughts. Or can we see two new drivers in the Stewart-Haas stable? Or do we see a two car team? Rumor has it no one knows.

I’m outta here!